Privacy Policy

Effective 2026

Life Saving Certified respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use it, when we may share it, and how we handle SMS/text-message communications.

This Privacy Policy applies to information collected through our website, www.lifesavingcertified.com, online forms, course registration processes, and communications with Life Saving Certified.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

Full name
Email address
Telephone or mobile phone number
Mailing or billing address
Course or training information
Information submitted through contact, registration, or inquiry forms
Information necessary to schedule or administer a training course
Payment-related information when you purchase or register for services through our website or a third-party payment processor
Communications and correspondence you send to us
Other information you voluntarily provide to us

We may also automatically receive certain technical information when you visit our website, such as your IP address, browser type, device information, and general website usage information, through cookies or similar technologies used by our website providers or service providers.

We do not intentionally collect sensitive personal information unless it is necessary to provide a requested service or is voluntarily provided by you.

2. How We Use Personal Information

We may use the personal information we collect to:

Respond to questions, inquiries, and requests
Register and schedule individuals or groups for CPR, First Aid, and other training courses
Communicate with customers regarding courses, registrations, scheduling, changes, cancellations, and reminders
Provide customer service
Process transactions and payments
Send requested email or SMS/text communications
Maintain records related to training and course administration
Improve our website, services, and customer experience
Protect the security and integrity of our website and services
Comply with applicable laws, regulations, and legal requirements
Carry out other purposes disclosed to you at the time information is collected or with your consent

3. SMS/Text Messaging Terms & Conditions

If you provide your mobile telephone number and separately opt in to receive SMS/text messages from Life Saving Certified, you agree to receive SMS messages from Life Saving Certified regarding:

Course registration and enrollment
Course scheduling
Class or appointment reminders
Changes, updates, or cancellations related to scheduled training
Customer-service communications
Responses to your inquiries
Other service-related communications that you have requested or authorized

Messaging frequency may vary. Message and data rates may apply.

Consent to receive SMS/text messages is not a condition of purchasing goods or services from Life Saving Certified.

You may opt out of SMS communications at any time by texting STOP. After you send STOP, you may receive one final message confirming that you have been unsubscribed.

For assistance, text HELP or visit our website at https://www.lifesavingcertified.com.

Providing your telephone number through our website or contact forms does not constitute consent to receive SMS/text messages. SMS communications will only be sent when you have separately opted in to receive them.

SMS Consent and Sharing

SMS consent is not shared with third parties or affiliates for their own marketing purposes.

Life Saving Certified does not sell, rent, or trade your mobile telephone number or SMS opt-in information to third parties or affiliates for marketing purposes.

If necessary to provide our services, SMS messages may be processed or transmitted through service providers that provide website, communications, customer-management, scheduling, or messaging services on our behalf. These providers may process information only as reasonably necessary to provide those services and are not authorized to use your SMS consent or mobile number for their own independent marketing purposes.

For information about how Life Saving Certified collects, uses, and shares personal information, please visit:

https://www.lifesavingcertified.com/policies

4. How We Share Personal Information

We may share personal information with trusted service providers when reasonably necessary to operate our business and provide requested services. These may include providers that assist with:

Website hosting and website functionality
Course registration and scheduling
Customer relationship management
Email communications
SMS/text messaging
Payment processing
Business administration
Information technology and security

We may also disclose personal information when we believe disclosure is reasonably necessary to:

Comply with applicable law, regulation, legal process, or governmental request
Protect the rights, property, or safety of Life Saving Certified, our customers, or others
Detect, prevent, or address fraud, security, or technical issues
Enforce our agreements or policies
Protect against legal liability

We do not sell your personal information.

We do not share SMS opt-in information or consent with third parties or affiliates for their own marketing purposes.

5. Payment Information

When you make a payment for our services, payment information may be collected and processed by a third-party payment processor. Life Saving Certified generally does not directly store complete credit-card or debit-card numbers on its website.

The handling of payment information by third-party payment processors is governed by their own privacy policies and terms.

6. Cookies and Website Technologies

Our website or third-party services used on our website may use cookies, pixels, analytics tools, or similar technologies to operate the website, remember preferences, understand website traffic, and improve our services.

These technologies may collect information such as browser type, device type, IP address, pages visited, and general usage information.

You may be able to control cookies through your web browser settings. Disabling certain cookies may affect website functionality.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, registration systems, payment services, or other online services.

Life Saving Certified is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party service before providing personal information.

8. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of your information.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain appropriate business and training records, resolve disputes, comply with legal obligations, and enforce our agreements.

The length of time information is retained may vary depending on the type of information and the reason it was collected.

10. Children's Privacy

Our website and services are not directed toward children under the age of 13 for the purpose of knowingly collecting personal information online.

We do not knowingly collect personal information from children under 13 through our website. If you believe that a child has provided personal information to us without appropriate parental or guardian involvement, please contact us so that we can take appropriate steps.

11. Your Choices

Depending on the information and circumstances, you may contact us to:

Request information about the personal information we maintain about you
Request correction of inaccurate information
Request deletion of information when appropriate
Opt out of marketing communications
Opt out of SMS/text communications
Update your contact information

Some information may need to be retained when required by law or when reasonably necessary for legitimate business purposes.

12. Email Communications

You may receive email communications from Life Saving Certified when you have requested information, registered for a course, made an inquiry, or otherwise interacted with our services.

Where applicable, you may unsubscribe from promotional email communications by following the unsubscribe instructions included in the email.

Unsubscribing from promotional communications does not necessarily prevent us from sending transactional or service-related communications that are necessary to administer a course, registration, transaction, or other service you have requested.

13. California Privacy Rights

Life Saving Certified operates in California and seeks to handle personal information in accordance with applicable California privacy laws.

Depending on your circumstances and applicable law, California residents may have certain rights regarding their personal information, including rights relating to access, correction, deletion, and opting out of certain uses or disclosures.

Life Saving Certified does not sell personal information.

To submit a privacy-related request, please contact us using the contact information below. We may need to verify your identity before completing certain requests.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices, or applicable legal requirements.

When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. Your continued use of our website after an updated Privacy Policy is posted constitutes acceptance of the updated policy to the extent permitted by law.

15. Contact Us

If you have questions about this Privacy Policy, your personal information, or our SMS/text-message practices, please contact Life Saving Certified through the contact information provided on our website:

Life Saving Certified
Website: www.lifesavingcertified.com

Privacy Questions: Please use the Contact Us form on our website or contact Life Saving Certified directly.

SMS Consent Reminder

When opting in to receive SMS messages from Life Saving Certified, you acknowledge that:

You are providing your consent to receive SMS/text messages from Life Saving Certified.
Message frequency may vary.
Message and data rates may apply.
You may opt out at any time by replying STOP.
You may reply HELP for assistance.
SMS consent is not shared with third parties or affiliates for their own marketing purposes.
Consent to receive SMS messages is not a condition of purchasing goods or services.